“Best” restaurants and social media

I’m mulling over a study idea related to the “best” restaurants in the world and how that may (or may not) correlate to social media (e.g., Twitter, Facebook) use. I’m wondering if there’s any possibility that Michelin stars indicate “stuffiness” (based on critiques like this one) and whether this has any bearing on a restaurant’s use of social media. I’m also thinking about comparing the full list of Michelin-starred restaurants worldwide to several other “world’s best” lists and seeing what I come up with. Any thoughts, foodies? Where do you get your restaurant recommendations if you want a “destination” meal?